REI Co-op

REI Force of Nature + REI Force of Nature -

I created the artwork for REI's Spring 2020 Force of Nature merchandise.

REI’s Force of Nature initiative has steadfastly worked to broaden the narrative about who participates in the outdoors and to level the playing field for women in their industry. The Force of Nature effort supports the notion that the outdoors is for everyone.

The artwork created for the 2020 merchandise line had to be scalable, adaptable across multiple products, use a limited color palette, and convey the mission of the initiative. The final illustration represents a woman as a pioneer, leader, and explorer - a real “force of nature.”

viscayawagner_website_home_spacer.jpg
honeyandrust_ViscayaWagner_REI_Force-of-Nature-01.jpg
honeyandrust_ViscayaWagner_REI_Force-of-Nature-02-2.jpg
honeyandrust_ViscayaWagner_REI_Force-of-Nature-03.jpg
honeyandrust_ViscayaWagner_REI_Force-of-Nature-04.jpg